2018) the audiences and public perceptions of climate change (e.g., Brechin and Bhandari 2011 Levine and Kline 2017 Ojala 2012 Pearson et al. Previous studies have examined the communicators including local governments, scientists, celebrities, and the media (e.g., Albright et al. In the past decade, climate change communication has developed as a branch of multidisciplinary academic research ( Ballantyne 2016 Moser 2016). Indeed, without the actions of individuals (e.g., to insulate their homes or to travel less by private car) and organizations (e.g., to reduce their carbon emissions or develop climate adaptation strategies) within their country or region, a government will be unable to meet international targets such as the 2016 Paris Agreement or achieve national, regional, and local ambitions to reduce carbon emissions or become climate resilient. Arguably, as leaders of their nations, governments have the prime responsibility to communicate climate change in order to raise public awareness of future risks and also motivate actions and change beliefs ( Bingham 2007). In the context of this increased public awareness of climate change, this study examines climate change communication by the U.K. In 20, climate change was brought to fore by the global youth strikes for climate initiated by Greta Thunberg, the civil protests by environmental movements such as Extinction Rebellion, and campaigning by other international influencers such as Sir David Attenborough. Moving forward, both governments should consider best practice elements of the other to develop their communication of climate change. and Hong Kong governments have polarized approaches to motivating their citizens into climate action. Hong Kong frames climate change as a science–society problem and has a greater focus on self-responsibility and bottom-up behavioral change. Hong Kong has more effectively embedded climate change education across the school curricula and has a more centralized and consistently branded campaign, with widespread use of visual language to connect the public to the problem. The United Kingdom’s top-down approach is more prominent in its legally binding policy and well-defined programs for adaptation and risk assessment.
The study finds that while both governments use similar means: policy, education, campaigns, internet, and social media, these have different characteristics, with different emphases in their climate change message. Although different in size and population, the United Kingdom and Hong Kong have similar climate change agendas to communicate to similarly educated and prosperous populations. This study compares the approaches of the U.K. Note the repeated occurrence of the Hong Kong mascot Big Waster in features on Hong Kong decarbonization strategy, campaign materials, and a social media post.Īs leaders of civil society, governments have a prime responsibility to communicate climate change information in order to motivate their citizens to mitigate and adapt. government accounts captured during the sampling period. (f) Selected social media posts from U.K. (e) Selected social media posts from U.K. (d) (clockwise from top left) Campaign poster from promotional film to accompany the decarbonization strategy, “Let’s save 10 L water campaign,” The Climator promotional film, featuring a celebrity rap song, and “Energy Saving for All” campaign banner. (c) (clockwise from top left) The Green GB&NI campaign homepage, the YoGA campaign homepage, billboard featuring Smart Energy campaign, YouTube video from Smart Energy campaign, YouTube video from Smart Energy campaign, and billboard featuring Smart Energy campaign. (b) The front cover and a typical page from the three Hong Kong policy documents selected for contents analysis. policy documents selected for contents analysis. (a) The front cover and a typical page from the three U.K. Our climate change infographics present complex data and information quickly and clearly in an accessible way to help communicate the issues.Visual comparison of climate change communication. Sometimes the data tells the most compelling story. PUT CLIMATE FIRST ON AUSTRALIA'S NATIONAL AGENDAĪustralia Impacts at 1.5 and 2 degrees of warming 15.04.23.open letter to federal & State Governments.
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